David Beckham, who as the trademark face of underwear by Emporio Armani showed his attributes in the campaign at the current Milan Fashion Week, watched Giorgio’s fashion show better dressed from the front row.

“[David] represents a notion of modern masculinity, as a sports hero, husband and father. He is also a man with a great sense of style” “There was a time when soccer players were not always considered to be fashion role models. David Beckham has helped to change that” said Giorgio Armani after the signing of Beckham’s contract at the end of 2007.

Beckham appeared in a black Armani suit with a white shirt, and watch the fashion show from the front row together with the rugby player Danny Cipriani and his new girlfriend Kelly Brook, take a look at them HERE.

However, David arrived in Milan without his wife Victoria, who following in his footsteps, signed a contract with the female line of Emporio Armani underwear, that will arrive on the market in spring. Victoria arrived later, but not because she is not interested in men’s fashion, but because her husband and the designer’s niece Roberta Armani are filling the tabloids with headlines of their alleged closeness.