The British fashion brand Jaeger is celebrating its 125th anniversary with three innovations. It launched the Jaeger Home line, which is a collection of linen and bed wear decorated with prints from Jaeger’s archives. 

During the month, the company will also launch the Jaeger 125 Limited Edition collection, which was created on the basis of the brand’s legacy, but made to match the present time. The collection includes evening gowns and every-day clothing. In order to round up the story about an exclusive collection, Jaeger published a book that shows the evolution of the brand and includes the images of Jaeger’s campaigns throughout their years of existence.

- As you can imagine it was thrilling to take such a prominent role in a Jaeger campaign, as I have always loved and admired their clothes – said Joanna Lumley, a star of Jaeger’s TV commercial from the 1960’s.

Jaeger will exhibit its most recent collection for the autumn/winter season on February 22 during London Fashion Week, Vogue reports.