At the end of the 80s, the Vukovar factory of Borovo started producing legendary all stars sneakers. Although in the past ten years it seems that the cult trainers had been forgotten, despite the low demand on the market, they are still being produced. Now they are back in great style, in great quantity and in a new modern design. 

The internet site www.longlivestartas.com presented an advertising video for the new models of all stars and recalled old Yugonostalgic days which are back in democratic style, high number and modern edition. The nostalgic choice of the video in which they show worker of the factory and proud parades of sportsmen from the past is accompanied by an equally nostalgic background music by the Sarajevo disco band Mirzino Jato, with the song “Apsolutno tvoj” (Absolutely yours).

The historical trainers reached their peak in popularity at the time of the “Univerzijada” (former Yugoslavian state sports competition) in 1987, when Borovo produced up to five million pairs of trainers a year. With time the number went down to only 2,000.

Thanks to Rovinj designer Maruo Massarotto, who became creative director of the brand, the all stars have gone through a makeover! Between June 18 and 21, Borovo will present the new 2009 collection in Florence, and two weeks later in Barcelona. Coloured, tiger patterned, with a print, geometric patterns, the startasice will surely thrill the young. Although the elegant converse all star trainers are a fashion hit, we see no reason why Borovo startasice should not share the same fate.