AUTHOR Reuters



TWILIGHT SHOPS

FEBRUARY 12 2009 18:15h

U.S. Stores Hope To Duplicate `Twilight` Success

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`Twilight` boasted a bigger opening North American weekend box office than the James Bond movie when it landed in theaters in November.

Wal-Mart Stores Inc is hoping that the vampire romance movie "Twilight", which was a surprise hit at the box office, will mean runaway success at its cash registers.

"Twilight," based on the best-selling novel by U.S. author Stephenie Meyer, boasted a bigger opening North American weekend box office than the James Bond movie when it landed in theaters in November.

The "Twilight" movie DVD is slated for release on March 21, and Wal-Mart will open "Twilight Shops" within each of its 3,500 U.S. discount stores starting in mid-March.

Wal-Mart said it will sell the DVD movie and CD soundtrack along with "Twilight" clothes, posters, jewelry and key chains.

Fans can also place early "pre-orders" on Wal-Mart's website for the "Twilight" DVD ahead of its nationwide release, and Walmart.com will post news about upcoming fan events and activities.

Wal-Mart is not the only retailer looking for a "Twilight" boost. Teen retailer Hot Topic Inc has seen brisk sales of its "Twilight" T-shirts, sweatshirts and jewelry. Its website is also taking early orders for the "Twilight" DVD.

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